There are different business models out there and here are three sites which I have briefly described according to the categories listed in class according to different markets:
website: www.amazon.com
(Transactional e-commerce site)
site objective: Online shopping mall with shipping services
site definition: It is a platform used by consumers to post items to sell which other customers can readily avail by paying online and have the items delivered to them.
target customers: All customers able to purchase online.
target site/goal and site design/contents appropriacy: The design of the website is fit to the need for fast searching of items. The products have pictures for added description, user feedbacks and the very useful virtual shopping cart.
website: www.toyota.com
(Brand building site)
site objective: Leveraging products by featuring the existing products and providing customers the capability to customize their own car design
site definition: The site provides information about the different available cars and estimate retail price. It also has a list of available car parts, services and careers. The site also provides customer service for questions, comments or requests.
target customers: Car lovers
target site/goal and site design/contents appropriacy: The site must be able to handle good pictures and load them really fast which is what the site does. It has a simple layout to not overwhelm the customer with information.
website: www.yahoo.com
(Portal, publisher or media sites)
site objective: One-stop site for information globally and locally.
site definition: Yahoo is a site that captures news, stories locally and around the globe. It provides relevant local news to different people depending on location of users. For example, if the user is found to be in the Philippines, the user has an option to be provided with news primarily from the Philippines. In addition, it also is an email provider.
target customers: People who loves information
target site/goal and site design/contents appropriacy: The site is enabled for fast loading of large amount of pictures and text. The slide-sorter format at the front page which is like a feature gallery widget is a good way to recommend the most recent posts. The links to categories are also conveniently placed in front for easier access. There is also added statistical information such as trending topics and popular videos.
Other sites under other categories:
1. Transactional e-commerce site
- www.gossard.com
- www.thomascook.com
- www.amazon.com
2. Service-oriented relationship-building websites
- www.silicon.in
- www.pcsglobal.in
- www.accenture.com
3. Brand building site
- www.hsbc.com
- www.tango.com
- www.guinness.com
- www.vauxhall.com
4. Portal, publisher or media site
- www.yahoo.com