Company: Dell - One of the leading manufacturers of computers.
Website: http://www.dell.com/
What they got:
1. A service called "We will match it".
- They will be able to match the price to whatever deal you came across with. There are certain terms and conditions but the thought that you can bargain with your purchase because another has it with a cheaper price makes online transacting with Dell, well, a bit more human.
I quote "If you find a lower-price advertised on the internet for an identical electronic product (except contract mobile phones) or a similarly configured Dell, HP or Lenovo, computer; Dell will match that price.*"
I quote "If you find a lower-price advertised on the internet for an identical electronic product (except contract mobile phones) or a similarly configured Dell, HP or Lenovo, computer; Dell will match that price.*"
2. Their emphasis on Support
- Front page of the site has this word multiple times. They offer hardware and their services as a package. This only shows how customer-oriented they are.
3. Product Features and Promos
- Similar to any product-based company, they encourage users to see the latest products by having them on the front page. They also allow promotions or deals on some products as well as offer coupons for a limited time.
4. Localization
- Having a custom website for a specific country is a good strategy to be able to reach out to people. Customers who wishes to see the products available immediately, (minus the time of shipping for global stores) would prefer looking at a local websites for possibly two reasons; one, the products in the local site would probably mean in-stock products (less waiting time for deliveries) and two, the language.
Company: Facebook
- Similar to any product-based company, they encourage users to see the latest products by having them on the front page. They also allow promotions or deals on some products as well as offer coupons for a limited time.
4. Localization
- Having a custom website for a specific country is a good strategy to be able to reach out to people. Customers who wishes to see the products available immediately, (minus the time of shipping for global stores) would prefer looking at a local websites for possibly two reasons; one, the products in the local site would probably mean in-stock products (less waiting time for deliveries) and two, the language.
Company: Facebook
Website: https://www.facebook.com/
What they got:
1. Venue for advertising
- Being a social network, its much easier to reach out to a wider audience with Facebook. And Facebook knows it! Which is why the concept of Facebook Pages was born. Giving companies a chance to advertise themselves creating their own pages which in turn brings in the ads that do add revenue to the company
2. Facebook Ads
- Companies such as Yahoo!, airbnb.com, and many more are now embedding their own links in Facebook. I don't really know how much you pay for an ad but there are sure a lot of them now in Facebook.
3. Customization
- Every wonder why you get ads of particular category especially after liking some of them? Facebook customizes the way ads are being brought to your page by taking advantage of the preferences you have saved in the website. One example would be if you liked an ad of a coffee brand, there will be more ads of coffee popping in your page. Or if you read yahoo news by clicking on the links, it will show you yahoo news more often. In this way, you will likely check out the ads of other brands or related brands.
Company: alibaba.com
Website: http://www.alibaba.com/
What they got:
1. Specific Goals
- Their goal can be immediately perceived from their "About Us" link. They want to serve as the global marketplace for traders and consumers. They not only use B2C but also B2Bas well. The following are the noteworthy goals:
a. Be the future infrastructure of e-commerce where all merchants and customers meet
b. Expand their products and customers (From the looks of it they already have from the merchants selling from India, US, China, and many more)
c. Live up to 102 years.
2. Training
- Aside from serving as the platform, they also offer trainings for merchants who wish to take full advantage of the site
3. Easy to navigate site
- Given the number of services and products the site has to feature/advertise, they used categories for easier searching. They also have a means of getting quotations for similar products from different merchants. Also, you can directly communicate with the merchant for inquiries.
What they got:
1. Specific Goals
- Their goal can be immediately perceived from their "About Us" link. They want to serve as the global marketplace for traders and consumers. They not only use B2C but also B2Bas well. The following are the noteworthy goals:
a. Be the future infrastructure of e-commerce where all merchants and customers meet
b. Expand their products and customers (From the looks of it they already have from the merchants selling from India, US, China, and many more)
c. Live up to 102 years.
2. Training
- Aside from serving as the platform, they also offer trainings for merchants who wish to take full advantage of the site
3. Easy to navigate site
- Given the number of services and products the site has to feature/advertise, they used categories for easier searching. They also have a means of getting quotations for similar products from different merchants. Also, you can directly communicate with the merchant for inquiries.
Company: Samsung
Website: http://www.samsung.com/ph/home
What they got:
What they got:
1. Graphic-Heavy Site
- This is quite important for a company who boasts on great picture resolutions on televisions, mobile screens and cameras. Their website must immediately reflect on what their product is all about
2. Previews and Teasers
- They have teasers on their latest products, a video or a "something-to-look-forward-to" type of ads that will grow the users curiousity.
3. Considering lifestyle
- They offer products for different kind of consumers, such as specific products with features that will be helpful for a businessman or for a student.
4. Product comparison
- A compare feature which allows comparing two products with different specifications is included in the site.
- This is quite important for a company who boasts on great picture resolutions on televisions, mobile screens and cameras. Their website must immediately reflect on what their product is all about
2. Previews and Teasers
- They have teasers on their latest products, a video or a "something-to-look-forward-to" type of ads that will grow the users curiousity.
3. Considering lifestyle
- They offer products for different kind of consumers, such as specific products with features that will be helpful for a businessman or for a student.
4. Product comparison
- A compare feature which allows comparing two products with different specifications is included in the site.
Speaking of strategy... how can a blog earn?
Couple of things have turned up on how to earn using your blog:
1. Ads - yes tried and tested but is pretty much passive. This can be taken from PPC (Pay-Per-Click) like Google AdSense or CPM ads (Cost-Per-Thousand Impression) like Tribal Fusion.
2. Sell - use your blog to sell a service or a product.
Couple of things have turned up on how to earn using your blog:
1. Ads - yes tried and tested but is pretty much passive. This can be taken from PPC (Pay-Per-Click) like Google AdSense or CPM ads (Cost-Per-Thousand Impression) like Tribal Fusion.
2. Sell - use your blog to sell a service or a product.
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